specializing in web and print design
Case Studies
Callaway Golf Case Study
The Challenge:
Callaway Golf and Ashworth, Inc. put Chase Design to the test of creating 4 dynamic bi-annual catalogs for their Men’s and Women’s apparel; an essential part of their sales operations. Chase Design was asked to bring a new look and feel to the illustrations of their X-series clothing line. Having already been a key piece in modifying, editing and correcting the graphic files provided by the company, under strict guidelines, they knew the demanding task of pre-production and layout required only the greatest attention to detail.
Chase Design Solution:
Chase Design created an original 3D look with shading to the apparel illustrations to contrast the typical flat layout. This gave Callaway and Ashworth an unparalleled advantage of design over their competitors. While working together with the Callaway and Ashworth Marketing/Design team, Chase Design maintained all files for the catalog; including its structure, content and organization. All aspects of the project (illustrations, color codes, line sheet data, style guidelines) were then combined into a finished layout.
Testimonial:
"With the hard work of Chase Design, Callaway Golf Apparel was able to
achieve the highest quality of work, while staying within budget and time
constraints. Chase Design offered us the flexibility, communication and
service that are vital to completing our catalogs. We really appreciate
their dedication to the client and to the quality of their work. Thank You!"
Ryan W. Sebring
Art Director - Marketing
Callaway Golf Apparel